In my meetings with the Council for Children with Behavior Disorders, CCBD and people from other special education association like APBS we have been talking about how to bring more members into our organization. We talk about redesigning our website, changing the price for membership, adding extras benefits, etc. But what I’ve relearned from my visit to the famous Public Market on Pike Street in Seattle is that if you allow people to be a part of your story, they will come in droves.
The fish vendors here don’t just sell you cold, wet, smelly fish. They involve you in the sale. There is joyful shouting and throwing of fish across huge gaps in the crowd. If you ask for scallops, eveyone responds in chorus SCALLOPS! You become a participant, not just a customer.
The internet today and this fish store are all about participating. But most organizations and associations are still about ‘you get what we give you’. We gotta change. We have to allow our members to participate and contribute their knowledge and experience to our research-based knowledge base. When we do, I belive members will come. And this will help us spread our message about how to better help children and youth with behavior challenges.